INTEL: Invitational Web Television Show and
Tournament
To
introduce the Intel Core2 Extreme microprocessor, Premium Channels
created a live on-air tournament of top professional gaming teams to
compete for championship prizes. This event received exposure across
all major gaming news websites.
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Save the Earth / David Gilmour of Pink Floyd
Promotion
Premium Channels Web and National Radio Promotion – David Gilmour
Autographed Guitars were auctioned off on Earth Day with a day-long
live on air radio auction that promoted the Save The Earth
Foundation’s website auction, created public awareness for their
cause and fundraising mission.
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24 Hour Fitness
Program featured a sponsorship with advertorials on fitness, local
home page articles, dedicated newsletters and a 7-day free pass
offer.
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Earth Day
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Case Study: Radio Promotion, Eric Clapton Autographed
Guitar Earth Day Event
Premium Network secured four autographed Eric Clapton guitars and offered them
to Major Market Radio Stations who would conduct a week long promotion culminating
in an on air and online Earth Day auction.
Result: Save The Earth had their message presented to millions of radio listeners
in New York, Los Angeles, San Francisco and Chicago.
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The Philips
Company
Case Study: Philips Rush! Sweepstakes
Objective: Philips charged Premium Network with branding
key features of the Philips "Rush" MP3 player to music enthusiasts
throughout Premium Network's music related web-sites.
Deployment: Designed and managed a comprehensive online promotional branding
campaign utilizing banner advertising, flash movies and a comprehensive sweepstakes
offer.
Result: Philips was extremely pleased with the amount of online brand
exposure and we surpassed their expectations of online sales generated from this
campaign.
Click here to view
flash movie delivered by Unicast
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Steve Miller
/ Save The Earth
Capitol Records wanted to promote the release and sale of the
Steve Miller Band Box Set CD. Premium Network arranged a joint
promotion with Capitol Records and the Save The Earth Foundation.
Premium Network created and executed a cause-related advertising, promotional,
and public relations campaign which included:
Placing point-of-purchase contest counter card displays at 65 Wherehouse locations,
Securing promotional radio spots, Writing and placing public service announcements,
Securing contest prizes, Writing and pitching news releases and Designing and
executing a direct mail campaign. Premium Network produced a post-concert backstage
artist reception for participating Save The Earth's donors and Capitol's clients
to meet Steve Miller.
Capitol Records used market development/co-op funds to pay for advertising and
promotion, which told the consumer to go to the Wherehouse, enter a sweepstakes
and buy the Steve Miller Band Box Set CD.
Results: Capitol Records received major market cross media promotional exposure
for their CD launch that drove foot traffic into the Wherehouse retail locations.
There was a colorful counter card on display at the retail point of sale, which
promoted the Box Set CD. The extra exposure helped to increase awareness and
sales, and product launch was a success. The Save the Earth Foundation raised
funds to further their environmental programs by selling preferred seating tickets
to Steve Miller's San Francisco Bay Area concert.
Hear Promotional Radio Spots
KFOX 1 - KBIG
2 - KBIG
3 - KBIG
4
(
get your Real Media plug in here )
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Simon & Schuster
/ M&M's
Here is an example of Premium Network's end-to-end design, management
and execution of an advertising campaign and promotions. In an
effort to drive traffic to our Premium Kids Network sites, as well
as introducing the new Simon & Schuster game, Premium Network
developed an exciting promotional giveaway. The prizes were six "M&M's
The Lost Formulas" CDROM math games.
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